small operation. huge impact.
Customized marketing and branding solutions tailored to your objectives, timelines and budgets.
SERVICES
APPROACH
ASSESS - STRATEGIZE - CREATE - IMPLEMENT - MEASURE
ASSESS
Time to get to know your business. Through a quick assessment, I will identify and showcase your current business initiatives, identify pinch points and learn about your desired goals. This information is foundational to develop strategies and tactics that allow for sustainable growth and measurable results.
STRATEGIZE
I will develop a customized project blueprint based on your specific needs, set objectives and budgets. Transparent processes and tight information loops assure the plans we develop align with your vision and business direction.
CREATE
Turning plans to action. This stage of the project we will create the solutions to your marketing and operations needs and prepare its implementation. Depending on the desired involvement this will happen remotely or in-house as part of your team.
IMPLEMENT
The scope of the project and impact on your business operations dictates its implementation and change management strategy and assure sustainable success.
MEASURE
With each project, I setup the tools and indicators to monitor and measure the overall return-on-investment and efficiency of the implemented changes.
Past projects involved:
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developing marketing plans and sales strategies
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budget allocation and marketing mix
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branding and product launches
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content marketing and copywriting
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research and data analysis
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e-commerce management
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hiring and staff development
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business design and startup support
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implementation of new ERP and CRM software
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website development
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change management
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event management
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streamlining business processes
With each project I seek to build meaningful, lasting relationships and I pride myself on the work I deliver. All that at very competitive rates.
PORTFOLIO
ABOUT
that's me
Running a business often requires entrepreneurs to wear multiple hats at once. This approach can be very time consuming, inefficient and may keep them from focusing on the part of business they're are actually the expert in. As a marketing professional I notice the huge amount of unused business potential on a daily basis. When I accepted my very first freelance project in 2014, I realized my talent to reveal these capacities and was able to provide the necessary tools and advice to benefit the business success. Since then I have dedicated my career to support businesses with their marketing, branding and operations needs and providing customized solutions from single projects to comprehensive programs. My Business Master's degree and years of hands-on experience successfully delivering a variety of projects in different industries provide the tools and confidence to find the right solution for your business challenges.
PLUG-IN
Whatever the objective, some projects require an extra set of eyes and hands. The ability to also join your team as a plug-in marketing boost is what sets me apart from most of my consulting colleagues. I like to see the solutions I provide implemented correctly and make sure they run most efficiently, even after my tenure.
RESOURCEFUL
I am proud of my wide range of skills, which allow me to work with you in different capacities. Having worked with smart minds in various industries helped me come up with different concepts, fresh ideas and new perspectives to serve your business needs.
COMMITTED
Providing customized, high-impact solutions to your business requires time, resources and focus. That is why I am committing to only a few clients at a time.
COMPETITIVELY PRICED
Using a minimal impact strategy to serve your business needs by utilizing and optimizing existing strategies and assets already in place generally keep the overall project cost comparatively low. As a solopreneur I furthermore do not have to deal with a huge overhead myself. Good for me, good for you.
that's mu:
'mu:' is a creative way of writing 'mü' - the two first letters of my last name - with an umlaut. It is not as hard to pronounce as one may think: Just say 'meee' out loud, but do it by forming your mouth to an 'O'. Congratulations, first German lesson completed.
some fun facts
I'd like to think I am crafty and creative. I like coffee, black, no sugar. I am German: Yes, I am organized. Yes, I am sarcastic. No, I do not follow soccer. I am contagiously positive. I am not a jack of all trades - but a man with many talents. Punctuality is a virtue. I seek to live where I play.
my favorite quote
"It's not our fault that the world is the way it is, it's just our fault if it stays that way" - Farin Urlaub
COST/RATES
I base my rates on the agreed upon scopes, related time commitments and the overall value of deliverables for each project. Nothing in the world is for free, and me supporting you to improving your business’ profitability makes no exception.
I prefer not to charge by the hour, but rather agree on fixed rate and commission base models. I strive to pay for my own work, meaning I keep the returns on your investment in me positive. I am open to discuss alternative compensation models depending on your current situation. This makes my services especially interesting for smaller operations, startups and short term project based support roles. Should I not be able to deliver the promised results, I will not collect the entire fees. I am looking forward to talking about ways to make your business more successful.
CONTACT
Contact me today to find out, how I can support you to grow your sales, optimize your business performance, promote your products and services or innovate your business appearance.
